Can I Print the Digital Barcode Artwork Included in My Barcode Number Package in Anything Other Than Black on White?

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Color overview

Yes, you can print the provided digital barcode artwork in colors other than black on white. However, the traditional black bars on a white background remain the industry standard, and many stores still require this exact combination for consistent scanning.

Why is black on white still preferred?

Black bars on a white background produce the strongest contrast, making UPC, EAN, and GTIN barcodes easy for scanners to read. This reduces misreads and helps ensure compatibility across retail systems and Amazon fulfillment centers.

Contrast requirements

If you choose a different color scheme, it is essential to maintain a high degree of contrast between the bars and the background. The bars should always be significantly darker than the background.

Why must I avoid red and pastel colors?

Red and pastel shades reflect too much light, causing scanners to misinterpret or fail to detect barcode bars. Avoiding these colors protects the readability and GS1 compliant accuracy of your labels.

  1. Select a dark color for barcode bars and a very light background.
  2. Avoid red, pink, orange, and all pastel tones.
  3. Print a small sample at 300 dpi or higher.
  4. Scan the sample with multiple devices.
  5. Confirm acceptance with any retailer before mass printing.

UPC, EAN, and GTIN color guidelines

UPC, EAN, and GTIN barcodes must remain scannable and structurally accurate to stay GS1 compliant. Proper color contrast plays a major role in maintaining this compliance and ensuring Amazon compatible performance.

Can nonstandard colors still work for Amazon?

Yes, as long as the barcode remains highly readable. Amazon systems accept GTIN based barcodes that scan cleanly, regardless of color, but the safest option is always the standard black on white combination to protect your Works for Amazon Guarantee experience.

Testing colored barcodes

Before printing large quantities of colored barcodes, always perform test scans to confirm accuracy. Early testing prevents costly reprints and ensures compliance with retailer expectations.

How should I test my barcode colors?

Print several samples, scan them with different barcode scanners, and verify that every scan reads correctly. If any device struggles, adjust your color choices or return to black on white for maximum reliability.

For more guidance on printing high quality UPC, EAN, and GTIN barcodes, you can explore resources at https://www.onlinelabels.com/landing/bar-codes-talk, a trusted source for barcode and labeling support.